Individual Project week 2 Assignment Example | Topics and Well Written Essays - 1500 words

Individual Project week 2 - Assignment Example This is because of the manner in which some of these foods are prepared, and the kind of ingredients used to prepare them. Jade Safe restaurant has since found a gap in the market where people now need to turn to healthy selected and prepared foodstuff. Jade will, therefore, major in preparation of those kinds of foodstuffs that promote healthy living and has little to do with food related diseases. It is the desire for every American citizen to find some fast food in the restaurants, but more so, for the food to be healthy. Obesity has made most Americans succumb to several other diseases such as hypertension, cardiac arrest, and high blood pressure among others. Therefore, most Americans are now taking heed of junk and unhealthy food. They are trying to go the safe way where lean food are replacing the fatty-sweet fast food normally found in the restaurants. However, it is not easy to find such lean meals in the restaurants. Then came the idea that was seized by Jade entrepreneurs to start-up this restaurant that will bridge this gap, by providing safe and healthy meals to Americans. It is true that Jade will get into this business when already there are various restaurants preparing meals and are well known in the market. However, through the two main segmentation strategies of involving the customers demographic and behavioral characteristics, Jade will stay on top of the competition in the industry (Bournemouth 2013). Under the demographic characteristics, the customers will be classified in terms of age where we will have children, the youth, and the adults. In this manner, there will be specific preparation of food in focus of what is good for each particular segment or group. Under customer behavior, we will have them grouped under holiday meals, quick takeaways and self-service. Under the holiday category, there will be special